Market level
High street fashion – this is the fashion you commonly see people wear on the street. There are three levels in High street fashion; low high street ( Primark ), Mid high street ( New look ) and High-end high street ( Karen Millen). Because people are trying to buy clothes they see on the runway but cannot afford this is why high street fashion come in and try to copy the runway clothes but they are not allow to copy because of the copyright, what high street fashion designer have to do is they have to do is to made an 80% changes to their design otherwise they will get sue.
Because an image is copyright, I cannot upload it. Please click the link above to view an image.
The link above show the similar dress but with an affordable price.
High-end high street – this is similar to the high street but more higher quality and price as the name describe it self. Example of High-end high street would be Karen Millen, Debenhams etc.
Here are examples of High-end high street looks.
The link above shown Isabel Toledo one shoulder pleat dress in a price of £3,511
http://www.frenchconnection.com/product/Woman+Collections+Dresses/71AO7/Spell+On+You+Maxi+Dress.htm
The link above shown the similar design but different colour in a much cheaper price. £150
Fast Fashion - this is a cheap and affordable
clothes which are the result of catwalk designs moving into stores. Example of
fast fashions are Primark, Select etc.
Click on the link above to view Alexander Mcqueen raspberry silk faille cocktail dress. £1,495
The link above show the similar outfit but has a different material and print in a very much cheaper price for only just £10 !
After researching the high street market, I am quite surprise of how prices are completely changed with a slight change of the design.
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