Thursday 8 March 2012

Trend Board

Before leaving college I manage to complete my trend board. This is done by photoshop.



Spec drawing


As I had mention on the last previous post that I will upload some more spec drawing as soon as it finish.

Today in college I'd been drawing my design spec drawing, in total I have to complete four spec drawing but this is what I had so far...

Now am ready to present my second spec drawing ^_^



My Spec drawing

This is my first design spec drawing for my collection.

At the moment my fabric sample isn't yet ready to be photoshop onto the design so what I did here was just a plain spec drawing.




I will soon upload some more design spec drawing as soon as I have completed them.

My final design ^_^

On this post I will show you my final four design out of 50 design that we had to complete for my second year college fashion show.

My theme for this collection is a mixed culture. It about the two main countries that myself had experienced. My collection was mainly inspired by origami paper and crystals. My concept for this collection is a special occasions. I am designing for a culture market level and below is my design.


Design no.1








Design no.2








Design no.3






And finally last design...


Design no.4


Thursday 1 March 2012

Market Levels



Market level

High street fashion – this is the fashion you commonly see people wear on the street.  There are three levels in High street fashion; low high street ( Primark ), Mid high street ( New look ) and High-end high street ( Karen Millen). Because people are trying to buy clothes they see on the runway but cannot afford this is why high street fashion come in and try to copy the runway clothes but they are not allow to copy because of the copyright, what high street fashion designer have to do is they have to do is to made an 80% changes to their design otherwise they will get sue.




Because an image is copyright, I cannot upload it. Please click the link above to view an image.


The link above show the similar dress but with an affordable price.

High-end high street – this is similar to the high street but more higher quality and price as the name describe it self. Example of High-end high street would be Karen Millen, Debenhams etc.

Here are examples of High-end high street looks.


The link above shown Isabel Toledo one shoulder pleat dress in a price of £3,511

http://www.frenchconnection.com/product/Woman+Collections+Dresses/71AO7/Spell+On+You+Maxi+Dress.htm 

The link above shown the similar design but different colour in a much cheaper price. £150


Fast Fashion - this is a cheap and affordable clothes which are the result of catwalk designs moving into stores. Example of fast fashions are Primark, Select etc.


Click on the link above to view Alexander Mcqueen raspberry silk faille cocktail dress. £1,495


The link above show the similar outfit but has a different material and print in a very much cheaper price for only just £10 !

After researching the high street market, I am quite surprise of how prices are completely changed with a slight change of the design.