I have discovered that a strong brand identity and clever packaging can sell any thing and GHD do this very well.
This is the GHD packaging, as you can see on this advertise the GHD use a very luxury and glamourous colour, they clevery use a contrary colour which is black and gold, the black background make the gold colour very stand out which give the feeling of sophistication.
They also give attention by adding a surface pattern and their logo onto their packaging.
This is the BaByliss packaging, you can cleary see how much different feeling you can get compare to the GHD packaging. They use a very plain red which does not give much attraction to their consumer.
There is no logo or any decoration onto the straigner's bag.
